VV Studios Booking Overhaul

Website content is still being developed.

Project Overview

I rebuilt the company website from scratch. The previous website used a web builder, which made it difficult to maintain and customise.

The previous setup depended on an embedded Google Form, which created a poor user experience and difficult booking process.
The Google Form couldn’t be customised. It wasn’t possible to implement custom layouts or create a cohesive design that aligned with the brand’s visual identity.
Payments were handled in a separate interface that often opened in a new tab, disrupting the user journey and often led to failed bookings.
The overall website lacked clear direction. There was no dedicated landing page or strong CTAs to guide users towards the booking process.

Developed custom booking form that accepts payments through Stripe
Automated calendar event creation using Google Calendar API
Automated email notifications through Resend
Automated invoice generation and session reminder emails created using react-email and react-pdf
Bookings are saved in a Convex database and can be viewed in an admin dashboard

Redesigned interface with a modern, cohesive visual system that better matches the company’s brand identity.
Continuously tested and iterated on the design to ensure it was successful and easy to navigate.
Created a dedicated landing page with a clear CTA to guide users toward the booking process. This made the conversion flow more direct, supporting business growth.

Added SEO optimisations to improve website visibility and search engine rankings.
Implemented responsive layouts so the website works well across all devices.
Improved website performance to deliver faster load times and a responsive experience. These changes made the site more satisfying to use and improved overall user satisfaction.
Provided support for full keyboard navigation so its easier for users to navigate the site using the keyboard.